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  • Are you an IT Service Provider?
  • Are you losing out on outsourcing business while trying to win new projects?
  • Scratching your head and asking yourself where you are going wrong?
  • You may be the best at what you do but still having trouble convincing IT Outsourcing Customers that you are trustworthy?

One answer to all these big questions may be as small as not using a proper email ID with your full name and a proper company domain, not having an up to date website covering key questions of potential customers or not building on successful references you have worked for?

Especially in the case of offshore or nearshore Software services where generating new leads is often done via online communications a positive first impression seems to be key. Any circumstance which might be seen as an indicator of unprofessionalism or low quality of a provider needs to be eliminated.

Especially when dealing with a business partner in a culture not known very well, customers take caution. One example of this being important might be fraud experienced in the recruiting domain in India where unethical agencies try to build on the positive brands of well established and leading IT Service Providers to cheat recruiting candidates (source www.hcltech.com):

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There, HCL clearly articulates minimum requirements allowing to judge whether an agency might act in a fraudulent intention. One example is that HCL puts using a public domain ID’s as a first indication of a fake offer.

Ever faced these problems? Never thought about them?

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